How to Use Google Analytics: Eight Key Metrics to Track to Evaluate Your Social Media Success

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Currently, Google Analytics allows you to view eight social media analytics reports.

These reports present the ROI and impact of your social media campaigns.

To find them, simply access the "Reporting" tab via your dashboard. Then, costa rica phone number data click on "Acquisitions," then "Social Media."

Google Analytics dashboard 1

From this page you will be able to view the top eight social media reports.

Here they are:

1. Overview Report
2. Referential social networks
3. Data center activity
4. Landing Pages
5. Trackbacks
6. Conversions
7. Plug-ins
8. User Flow
Now let's take a closer look at each of these reports and the data you'll find in them.

1. Overview Report
Social media Overview report in Google Analytics dashboard

This report provides digital marketing professionals with a quick overview of the number of conversions from social media. It shows the number of conversions from referring social media against the goals achieved.

You will also be able to see the number of “Social Media Assisted Conversions” (i.e., the specific number of conversions made through social media) and “Last Social Interaction Conversions” (i.e., conversions created directly from a social media platform).

2. Referential social networks
This report allows digital marketing professionals to obtain engagement metrics for each social network. It also helps them understand which social network is generating a positive ROI and assess the success of a campaign.

3. Data center activity
Data Hub Activities dashboard in Google Analytics

This report shows how many people are interacting with your site's content and sharing it on social media.

It presents in particular the following data:

• Most recent URLs shared by Internet users
• How the URLs were shared
• Message written by Internet users
If you use a social network that isn't part of the data center (which includes Facebook, Twitter, LinkedIn, and Pinterest), you won't be able to take advantage of this. However, you can share content on sites like Reddit and Digg.

4. Home Pages
Google Analytics dashboard showing social media referrals

You can access engagement metrics for each URL. You also have the option to track the social network that originated from that URL.

5. Trackbacks
Trackbacks dashboard in Google Analytics

This report shows you which sites link to your content and the context of the link. This data can help you repurpose popular content and build strong relationships with influencers who regularly link to your website.