Why is Influencer Marketing to your Digital Marketing Career?
Posted: Tue Dec 24, 2024 6:59 am
What is influencer marketing
Making influencer marketing
1.) Ensures Highly Targeted Traffic
One of the main benefits of digital marketing is to promote a brand or a product to a targeted audience. This is often done by identifying an audience using specific demographics. Yet, it is very difficult to ensure that the identified target audience is made up of genuine prospects.
In the case of Influencer Marketing, the marketer doesn’t have to specifically identify the target audience. All you have to do is to identify the right influencer.
That’s what you, as a Digital Marketer, need to take care of. You have to jordan telemarketing data
look at the trends in Influencer Marketing. For instance, if yours is a cosmetic product, a beautician with massive following on social media would perfectly fit the bill.
All her followers would necessarily take interest in a new cosmetic product if it is endorsed by that beautician. If it is a health food product that you wish to promote, an athlete or a gym trainer with a huge YouTube following will be the right influencer.
In such cases, you get a big volume of people who would want to try your product. This would also trigger a large volume of traffic to your website, from the social media platforms that the influencer uses.
Apart from getting a targeted audience to promote your brand, another benefit is that your audience actions are easily trackable. Website visits, social media posts or likes, all of these actions can easily be tracked with basic analytics, and these could provide useful insights.
P.S. Refer to this article to get access to free Influencer Marketing Tools.
Becoming an ace at running impactful Influencer Marketing can be a very valuable and saleable skill on your profile as a Digital Marketer.
Making influencer marketing
1.) Ensures Highly Targeted Traffic
One of the main benefits of digital marketing is to promote a brand or a product to a targeted audience. This is often done by identifying an audience using specific demographics. Yet, it is very difficult to ensure that the identified target audience is made up of genuine prospects.
In the case of Influencer Marketing, the marketer doesn’t have to specifically identify the target audience. All you have to do is to identify the right influencer.
That’s what you, as a Digital Marketer, need to take care of. You have to jordan telemarketing data
look at the trends in Influencer Marketing. For instance, if yours is a cosmetic product, a beautician with massive following on social media would perfectly fit the bill.
All her followers would necessarily take interest in a new cosmetic product if it is endorsed by that beautician. If it is a health food product that you wish to promote, an athlete or a gym trainer with a huge YouTube following will be the right influencer.
In such cases, you get a big volume of people who would want to try your product. This would also trigger a large volume of traffic to your website, from the social media platforms that the influencer uses.
Apart from getting a targeted audience to promote your brand, another benefit is that your audience actions are easily trackable. Website visits, social media posts or likes, all of these actions can easily be tracked with basic analytics, and these could provide useful insights.
P.S. Refer to this article to get access to free Influencer Marketing Tools.
Becoming an ace at running impactful Influencer Marketing can be a very valuable and saleable skill on your profile as a Digital Marketer.