Industry Solutions: Develop and promote solutions and use cases for specific industries to help customers in different industries better understand and use k's products. Industry Events and Content: Organize industry-related events such as seminars, conferences, white papers and case studies to enhance influence in specific industries through these channels. Industry Relationship Maintenance: Build and maintain relationships with industry associations, leading companies and opinion leaders to ensure k's strong positioning in major industries. Activation Center: Responsible for global project management, empowerment and management of all technology stacks for digital marketing. Main responsibilities include: Marketing Automation and Execution: Responsible for the implementation and management of various automation work of activities to ensure efficient operation of marketing activities.
Content and channel management: Develop and distribute japan mobile phone number marketing content through multiple channels (such as email, social media, websites, etc.) to maximize the reach and impact of the campaign. Data analysis and optimization: Continuously monitor and analyze the performance of marketing activities to provide timely feedback and optimization suggestions to improve I. Technical support: Maintain and optimize the technology stack used for activities to ensure that tools and platforms are in the best condition. The decision cycle of the layer technology stack of k is long, usually taking 1-month or even longer. It is crucial for the marketing team to continuously reach multiple channels.
The technology stack of k is divided into layers. The intelligent layer integrates first-party and third-party data sources into k to depict the full picture of "who", "where" and "when" the target account interacts with k, and creates lead scoring and intent algorithms on this basis. k tends to build its own lead scoring standards to fully control the buyer's journey and reduce dependence on external suppliers. The tools used in this layer include: k (data warehouse China benchmarking products such as) (intent data China benchmarking products unknown) This layer has very high requirements for data governance, which determines: k can segment the target market through detailed market research and data analysis to identify the customer groups with the highest potential.