Council demonstrates the opportunities

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Brand leaders say changes in the global business environment caused by the pandemic have led to investments in earned media and Significant rise in importance One in five marketing leaders are dissatisfied with their earned media performance. Maggie Lower, chief marketing officer at Cision, said: “In order for organizations to achieve true convergence between marketing and communications, they must first collaborate on the one constant that both teams agree on: data.


Both teams need to view data as as a bolivia mobile database source of truth and give someone the ability to interpret this data against specific KPIs to understand progress and ROI. ” “Cision’s work with the CMO that PR and marketing partnerships can bring. ” Learn more.


For more information and to download the full report, click here. Published date: October 13, 2020 Using PPC Ads for Smart Marketing During the Pandemic Author: George Matthew Asian young woman hand scans barcode and QR code with smartphone to movie ticket machine to buy and get department store coupons, life Way and.