User intent has also changed

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Optimize for diversity and singularity to capture SERPs Why is this important? Speaking of singular and plural, many words can have different meanings, resulting in wildly different search results. Take a simple example, such as "driver" and "drivers". The search results for these two terms are very different.


To make things more complicated, adding guatemala mobile database adjacent words can further change these results. As shown below, the keyword "glass" tells Google to show movie and hardware results, while the plural "glasses" emphasizes glasses. Why does Google show different results? It all comes down to linguistics and user intent.


When studying the linguistics of search queries, we must always think back to the “why” behind a user’s search. Where do your target consumers spend their time and what are they really looking for? dramatically in many industries as the singular and plural changes have changed the entire meaning of the word.