What is A/B Testing in Email Marketing?

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A/B testing is a marketing experiment in which you send two different variations (variants A and B) of an email to a segment of your audience to see which one performs better.

When creating your two variants, A and B, you can focus on list of cellphone numbers making the difference small or substantial. You can choose to use a different subject line/call to action or change the entire content/design of the email.

However, when A/B testing , it's best to focus on one element at a time. This will help you know which specific change made the difference.

When you A/B test your email campaigns, you need to have a goal in mind. That is, what you aim to achieve with your efforts. The goal might be to get your subscribers to open your email, click on your link, or make a purchase.

Having a goal will allow you to know what element to test and how to measure performance. In the end, you will learn how to optimize your email marketing strategy and get the highest return on investment.