Design points for B2B from attracting customers online to acquiring customers
BtoB websites include a "corporate site" that conveys basic information about the company, a "service site" that compiles information about products and services, a "recruitment site" that compiles information for job seekers, and an "IR site" for shareholders and investors.
In some cases, everything is on the corporate site, while new zealand phone number in other cases, for example, service functions and information for potential customers are separated out into a "service site."
It depends on the importance and content that can be provided, but it is also important to develop a site design strategy by analyzing which parts of your company's website should attract potential customers to lead to customer acquisition, and what information is most frequently viewed.
Creating content that is effective for attracting web visitors
The quality of content is important both when attracting customers online and after attracting customers.
What information should be presented and in what way to attract the interest of potential customers? Content is important because it is online communication before direct dialogue is born.
Content creation is time-consuming and it may be difficult to get started. However, information that is considered "common knowledge at your company," such as the knowledge of employees, may actually be useful information for potential customers who are not yet familiar with the product or related trends. It does not necessarily have to be
innovative content. From the perspective of potential customers, it is important to keep your eyes on the goal and work on whether the information they are looking for is conveyed clearly and whether they want to take further action.