I would use it this way first.
Posted: Mon Dec 23, 2024 10:15 am
This article will take you to explore the transformation of the e-commerce industry and reveal the business logic and market trends behind pleasing users. Should e-commerce platforms pay more attention to merchants or users to do well? This is a controversial topic and a problem that puzzles major e-commerce platforms. There seems to be no standard answer. Some people think that e-commerce platforms should pay more attention to merchants because merchants can directly bring benefits to the platform; others think that users should be valued because users are customers who pay money, "God" and traffic. Some people also think that both users and merchants should be valued, but as a platform, whether from a strategic height or from a specific implementation level, e-commerce will treat merchants and users differently and will inevitably have a focus.
For a long time in the past, whether it is Alibaba and japan code number telephone as old e-commerce platforms, or Douyin and Kuaishou, as emerging live e-commerce platforms, the consistent approach is to put merchants at the core of the strategy. Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms. But in the past two years, this concept has undergone a major change. E-commerce platforms have begun to pay more attention to users.
In 2017, Jack Ma set the theme of "returning to Taobao, returning to users, and returning to the Internet" for Alibaba's transformation. One of the three themes is returning to users and emphasizing the importance of users. How can a product manager grow quickly? The product and business architecture mainly involves layering and sorting out the entire business workflow, abstracting out individual requirements, and mapping business requirements with products in a reasonable manner, ultimately allowing business data to flow in products, execute, record, and use. View details> In fact, Alibaba paid more attention to merchants in its early years.
For a long time in the past, whether it is Alibaba and japan code number telephone as old e-commerce platforms, or Douyin and Kuaishou, as emerging live e-commerce platforms, the consistent approach is to put merchants at the core of the strategy. Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms. But in the past two years, this concept has undergone a major change. E-commerce platforms have begun to pay more attention to users.
In 2017, Jack Ma set the theme of "returning to Taobao, returning to users, and returning to the Internet" for Alibaba's transformation. One of the three themes is returning to users and emphasizing the importance of users. How can a product manager grow quickly? The product and business architecture mainly involves layering and sorting out the entire business workflow, abstracting out individual requirements, and mapping business requirements with products in a reasonable manner, ultimately allowing business data to flow in products, execute, record, and use. View details> In fact, Alibaba paid more attention to merchants in its early years.