7 best X/Twitter analytics tools

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We’ve evaluated several tools based on features, usability and the depth of insights they provide. Here are some of the best X/Twitter analytics tools.

1. Sprout Social
Sprout Social delivers in-depth insights into account performance, audience engagement and content effectiveness across multiple X/Twitter profiles.

Sprout's social media analytics interface showcasing X post performance, with two saudi arabia mobile database sample posts featuring nature-themed images and poetic captions.
Analyze key metrics such as impressions, engagements and follower demographics to refine audience targeting and optimize your X/Twitter content strategy alongside other networks. Plus, identify your best-performing posts and conduct a competitive analysis to see how you stack up against industry leaders. These X/Twitter insights give you a detailed look at what your audience likes, how they engage and when they’re most active—so you can tweak your strategy for maximum punch.

Sprout’s Premium Analytics further enables you to select metrics that align with your X/Twitter goals. Create presentation-ready reports to showcase the impact of your strategies and share insights easily with key stakeholders through shareable links. You can also compare performance across multiple profiles with Sprout’s cross-channel capabilities to get a holistic view of your brand’s X/Twitter presence.