Instagram and Facebook Reels algorithm explained

[mstakh.i.mom.i]

Rather than showcasing long-form scripted content such as an in-depth tutorial, these are meant to be quick videos for entertainment or education. You can select a cover for your Reel, so it seamlessly blends into your main feed’s grid style. Instagram profiles also have a Reels section that displays a Reels only grid.

Sprout Social’s most recent Reels on their Instagram profile. Four videos are shown.


Meta’s goal is for users to easily find and view content that resonates qatar mobile database with what they enjoy and Reels play a key role.

“Our aim is to make Reels entertaining, relevant and inspiring,” Rocha says. “We know it’s important to recommend content that does that, and will continue iterating on the experience to make it better.”

Instagram and Facebook’s algorithm takes several factors into consideration when serving content to users. This includes inputs from individual users themselves and broader patterns from the community. The algorithm caters suggested content to users based on their interests and content they’ve liked or commented on. Trending and popular Reels from across Instagram are also suggested. Rocha says the goal is for both types of content to inspire individual users to create Reels of their own.