How to create a successful sales website?

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Want a website with great sales? Looking for a way to break through the many brands? Interested in how to connect with your target audience?

The purpose of all sales pages is to encourage visitors to take the desired action – meaning purchasing a product or service. Once you have decided what the purpose of your website is and what you want to achieve with it, it is time to create a sales-friendly page. There is a lot more thought and knowledge that goes into creating a website than it might seem at first glance.

Below we bring you 5 very important things that must be in place for a website to be successful in sales.

Let's go in order.

1. Start with a universal benefit that your target audience wants
Target audience - Red Brick

When a customer comes to your site, they must know 3 things at all times :

The primary purpose of the site;
What is expected of him/her to do and how;
What are the benefits of using the site?
If you sell something, you want to highlight only the product , the benefits it offers and a call to action with visual content .

The site must be easy to scan , because if your grandmother can't navigate the website, it's not good enough. Customers need to find what they're looking for quickly , because they don't want to waste time searching through a pile of "junk" for what they're actually interested in.

2. Features speak, benefits sell
There’s a writing adage that goes, “Features talk, benefits sell.” Because product or service features appeal only to the logical part of the brain, they don’t drive action, whereas highlighting the benefits of a product or service all phone numbers list can help your audience visualize a better future—one that includes your solution in their lives.

Once you have interested your target audience by offering them the opportunity to achieve one of their main goals, you need to explain to them in more detail how your product or service actually achieves them, posing a solution to their problems – this keeps them interested.

Describe exactly how your product or service can help your target audience achieve a benefit . Stick to the essentials . When presenting product information to a customer, it's important to focus solely on its benefits, written concisely and simply – frame your product as a solution to their problem.

3. Connect with your target audience's most important pain points
Empathy is one of the most powerful tools in your marketing arsenal. If you can truly connect with your target audience, they will realize that you actually understand them, that their feelings are valid, and that they are not alone in their problems. Feeling is a psychological need, so when you validate your audience's pain , you can offer them your solution.

However, if you skip straight to how you can solve their problems without acknowledging their pain, your solution won't connect with them. Because if you don't validate their pain, they will stay there. Only then offer your expertise to alleviate their pain points. Also show examples of your work to prove that you can do the job well.

4. Use customer experiences as proof of quality
Once you have offered a solution to your target audience, offer them evidence of the quality of your product or service by including testimonials from your customers . Most people overlook the importance of testimonials and make a big mistake. People who are considering buying your product or subscribing to your service want to see what other people have to say about doing business with you.

People always follow the crowd and assume that the majority is always right, so the more statements you have, the more reliable your solution will seem.

5. Encourage your target audience to take action
Ending your sales page with a clear call to action is key to convincing your target audience to take the desired action – it packs an emotional punch and crystallizes the desired action in their minds.

What exactly is a call to action ? It can be a button or some other design element that invites potential customers to take the desired action, such as:

Call to action - Red Brickpurchases via the website

sending inquiries via the contact form

newsletter subscriptions

brochure downloads

seminar registration, etc.



A call to action exploits the principle of scarcity, a psychological trick that leads customers to value items and services that are rare, increasing the audience's sense of urgency. If you 'call' website visitors to action, they are more likely to take action on it and do what you want them to do.

It's your turn.
Your turn - Red Brick Marketing Agency

These are just some of the things you should consider when you want to present your product or service to your customers in the best possible way. If your existing website does not have these features, it is likely that time is working against you, to your financial detriment .

If you want to build a quality and successful website, but you're not sure how to get started - it's time to contact us. Our team of experts will be happy to share their knowledge and experience with you, and together we will create a successful website that will drive your sales .