2.
Social media profiles are a key component of a brand’s online presence. Even if a customer didn’t discover your business through Instagram, they’re likely to check out your profiles during the decision-making process.
Maintain an active presence on your customers’ preferred platforms by regularly posting content that showcases your brand’s activity and encouraging interaction with followers through comments and direct messages.
Bulletproof Coffee Instagram Profile
Bulletproof Coffee regularly shares customer photos on their Instagram account , which has over 1,000 posts and 300,000 followers.
If you have an active Instagram account, for example, consider embedding an Instagram gallery on your website to incorporate your social media presence into your online store.
3. Obtain and present user-generated content
If you don't have customer reviews or photos yet, offer your products to friends, family, or influencers in exchange for photos or user reviews. You can also organize contests or giveaways where participants generate content related to your brand.
This content, such as reviews or images of canadaphone customers using your products, is perfect for including in ads, social media, or directly on your website. These elements build trust by showcasing real experiences and positive opinions about your brand.
4. Create your story and share it with customers
People prefer to buy products from brands with a story behind them. This personal element is an advantage you have over big retailers. If your website doesn’t reflect that human connection, incorporate your story, mission or values on an “About Us” page or home page to reinforce your identity and establish an emotional connection with visitors.
Review your data to identify where you are losing buyers
Once you've made sure your website follows best practices to build trust and facilitate navigation, it's time to dig deeper into the data to conduct a conversion audit.
This will allow you to identify specific areas where users are struggling and abandoning the checkout process. This data is available in the Shopify dashboard or in Google Analytics .
Conversion rate measures the percentage of visitors who make a purchase. While this overall metric is crucial, breaking it down into specific stages like “added to cart” and “reached checkout” will help you spot the points where shoppers drop off in the process, from their first visit to checkout.
Are visitors adding products to their cart?
Evaluating how many visitors add products to their cart is another stage of a conversion audit, and a good way to understand whether your product page is performing as it should. Check your store’s conversion rate in the Shopify analytics dashboard to measure this behavior.
Shopify Online Store Conversion Rate Breakdown
If your visitors are not adding products to their cart, consider implementing these improvements:
Provides multiple product photos to explore.
Increase the size or change the color of the “Add to Cart” button to make it more eye-catching.
Make sure the button is easily visible on mobile and desktop devices.
Remove long or unnecessary text that moves the button down the page.
Use bullets and bold to make information easier to scan.
Check out and apply these best practices to your product page as part of your conversion audit.
Olivia Watch product page
Notice how the “Add to Cart” button on the Wristology Watches product page is big, colorful, and immediately visible, even on mobile.