Advertising Strategies - Table

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Editors
Choosing the right target option is crucial.


Advertising strategies - Test
The problem with GDN is that it is largely automated and this can work against you (see image above).

However, you can minimize the risks and increase the chances that your ads appear only on relevant websites.

In the Display advertising report, you can see which websites your competitors are advertising on by switching to the "Publishers" tab:


Advertising Strategies - Editors
Given this, what should you pay attention to when exploring this report?

First, consider which publishers have been showing the domain's ads most frequently.

It's worth exploring because they're probably driving relevant traffic to your competitor's website.


Advertising Strategies - Traffic
Apart from these websites, climbbybike.com definitely deserves your attention:

He has been one of the three most active publishers for bikesdirect.com, even though he only started running ads in 2016.

You have active ads at this time.

The website has a thriving community of cycling enthusiasts.

Click on the ad number in the first column to explore the ads that were seen on this publisher's website:


Advertising Strategies - Editor Ads
You can extract very useful data from the "Publishers- Editores" report.

Try sorting the list by "First seen" criteria to find new and interesting publishers.

The table below explains in more detail which publishers place which type of ad formats (we found that for 8 of the top 10 publishers on bikesdirect.com, text ads were the most used ad type):



After repeating these steps for several competit email list of australia ors and arriving at a list of relevant publishers, add them as “managed placements” in Google Ads.

Live Ads Examples
Now that you have an idea of ​​the best formats to choose, the devices to target, and the publishers to whitelist, there's little left to do other than create the ads.

Getting your favorite CTAs, images, and unique selling propositions to grow takes time.

It may also require brainstorming sessions, significant investments in separate testing, and many hours of analysis.

If you don't want to take the long route, consider exploring which of your competitors' ads are already bringing them traffic.

Go to the “Ads” tab and sort the list of ads by “Times seen” to get the potentially most effective ones at the top:


Advertising Strategies - Viewed Times
For bikesdirect.com, we see that the record-holding media ad has been active since December 2014; however, the last time this ad was seen was in December 2017.

By clicking on the ad, you will be taken to the detailed report: you will also be able to see the landing page and the list of publishers for this banner.


Advertising Strategies - Banner
Switch to the “HTML” tab to borrow some “mixed” ad ideas, then head to the “Text” tab to discover the most commonly used calls to action and USPs: