Create content that touches readers' emotions

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To get your audience excited and make them feel something, you can use humorous, edgy, or controversial content to start a conversation about your original content.

Marketing messages are more effective when you touch people's emotions.

Invite other experts to participate in your blog
With more authors on your blog, you will not only generate different content, but you will also add unique perspectives other than your own, as well as becoming a more reliable source.

62 % of people believe that a blog with several authors is more credible than a blog with just one.

To connect with other bloggers you can research blogs you like in your sector and contact them via LinkedIn.

Vary the type of content
One way to create different content is to add different content formats, whether it be infographics, studies, ebooks, tutorials, podcasts, case studies, etc.

Lack of content strategy
Another pain point in content marketing is creating a content strategy.

To know the overall result of content marketing, all actions carried out must go hand in hand with one or more strategies to achieve marketing objectives.

Creating a content strategy will make things easier for you when it comes to creating ideas, measuring the results of actions or planning your budget.

Unfortunately, accurately measuring the impact of content is one of the most common pain points fo email list india r marketers, but to measure the impact of content, you first need to have a strategy in place.

It is no coincidence that brands have thousands of likes and strong engagement with their audience.

screenshot of Nike tweet
Define your goals
Objectives and KPIs (Key Performance Indicators) must be defined and aligned . These are a way of measuring whether an action or set of actions are being met based on the objectives set by the company and this must be done from the beginning.

Take enough time to clearly define your objectives for the content you generate and the KPIs that will tell you whether you are going in the desired direction or not.

Identify your audience
Once you have defined your objectives, you have to cl