The channel was called “Sabor a Fútbol” and sought to connect the brand with an audience that could be related to the brand through sports and collaborators from the world of football.
Again, the campaign hit hard because the audience was given content they actually wanted, valued, or found important.
And the best thing was that the discourse with which they linked brand and audience was so strong that, after changing influencers, the channel maintained good engagement.
digital marketing costsHow Paid Media Works on Youtube
Paid Media is another of the great online advertising strategies minnesota b2b list is gaining ground by the minute.
on a third-party medium—such as YouTube, Instagram, or Facebook—in exchange for payment for advertising space to target a specific audience.
One of the great advantages of social networks as an advertising channel is their enormous segmentation capacity.
Social media platforms collect data from their users that allows them to segment audiences or targets. This is a great advantage for advertisers, because it ensures a greater number of conversions.
Google Ads advertising campaigns on YouTube are a great resource if you want to reach an audience that has already expressed certain interests or very specific tastes on this social network.
YouTube is a perfect platform to place your ads, as it is the second most used search engine.
Correct segmentation of a campaign on any social media channel is essential for the advertisement to reach people who may be interested in your service/product since it is associated with content that interests them .
job offers pagesConclusions
To work with an influencer effectively, sustainably and with results, you must base yourself on:
What do you want to sell, tell and how do you want to do it?
What are your brand values, who is your audience and how do you want to present your product?
Which influencer can connect your brand with your audience organically, what working conditions would you like to establish, and whether you will hire them directly or through an agency.
What the contract and the reports you make will include.
Whether you are going to opt for organic content or Paid Media.
And above all, remember that the key to choosing an influencer is to assess what interests your audience and how you and your brand fit in with the influencer's personality and natural discourse.