SA Data

Facebook Audience Insights lets you create more effective campaigns and measure your audience.
Facebook Audience Insights is a free tool that helps you get to know your audience better and target campaigns on the network.

Proper segmentation is the first step towards a successful campaign . Therefore, using the tools available to better understand your customers makes all the difference.

Keep reading and learn more about this important Facebook tool!

Understand what Facebook Audience Insights is
This is a free tool provided by Facebook . With it, you canada phone numbers can get to know the people who follow your company on the social network better. This way, planning more targeted campaigns becomes a simpler and more accurate activity.

Among the data provided by Facebook Audience Insights are:

Demographic information: age, gender, marital status, professional position;
Geographic information: location, languages ​​spoken;
Top pages liked by your audience;
Interests and lifestyle.
How to use the tool
To access Facebook Audience Insights, simply click on this link: https://www.facebook.com/ads/audience-insights/

From there, the tool will ask you if you want to see data from everyone on Facebook or from people connected to your page.

Then, you'll enter the dashboard to set more filters , such as country, age and gender, and pages connected to your account. You can also run several simulations to understand the reach and density of your audience.

Using data in ads
The most interesting thing about the tool is that you can save audiences and use them in campaigns later.

With the analyses available, you can carry out experiments and cross-references to understand the behavior and potential reach of your personas .

Finally, you can work with more specific or more general audiences, it all depends on the objective of your campaigns.