Retargeting with Pinterest
Posted: Mon Dec 23, 2024 8:21 am
You may think that Pinterest is not an option for your brand, however, this platform increasingly offers more options for advertisers.
On the other hand, its more than 200 million active users make Pinterest an option worth considering.
It is one of the platforms that has evolved the most for brands.
It has implemented new features and metrics with the aim of making them easier to use for brands and custom audiences.
Youtube video thumbnail
Let's look at some other interesting figures for advertisers:
55% of US shoppers consider Pinterest their favorite social network.
60% of its users are female, compared to 40% male.
Some industries are more favored by this social platform.
The fashion industry, for example, benefits significantly from features such as "Lens your Look" or "Responsive Visual Search".
Shop the Look allows users to purchase products from their favorite pins.
A tool that, since November 2017, allows some 25,000 brands to add products every day that users can purchase directly from Pinterest.
How to retarget with Pinterest?
To retarget on Pinterest, you’ll need to create a “Custom Audience” in your ads dashboard.
Options can be:
Past site visitors.
Email subscribers (or other data list, e.g. customers).
Pinterest Engagement Audience.
Pinterest's acting audience.
Pinterest takes into account the difference between “cold audiences” (those who are not familiar with your content or brand) and “warm audiences” (those who have already had a previous interaction with the brand).
Let's think about the differences between warm and cold audiences and take them into account when segmenting.
Conclusion
As you can see, there are many and varied options for retargeting on social networks.
Choosing one or the other will depend on the behavior of your users, what they are like, what they like and, above all, where they are.
Opting for this type of techniques is highly recommended.
As we have seen, its success lies in the fact that it is the user himself who dictates the email list australia segmentation.
Go ahead and try this type of ad in your next campaigns.
And if you have already put them into practice, tell us about your experience.
CPC Map
Get great PPC campaigns for your local business
See →
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On the other hand, its more than 200 million active users make Pinterest an option worth considering.
It is one of the platforms that has evolved the most for brands.
It has implemented new features and metrics with the aim of making them easier to use for brands and custom audiences.
Youtube video thumbnail
Let's look at some other interesting figures for advertisers:
55% of US shoppers consider Pinterest their favorite social network.
60% of its users are female, compared to 40% male.
Some industries are more favored by this social platform.
The fashion industry, for example, benefits significantly from features such as "Lens your Look" or "Responsive Visual Search".
Shop the Look allows users to purchase products from their favorite pins.
A tool that, since November 2017, allows some 25,000 brands to add products every day that users can purchase directly from Pinterest.
How to retarget with Pinterest?
To retarget on Pinterest, you’ll need to create a “Custom Audience” in your ads dashboard.
Options can be:
Past site visitors.
Email subscribers (or other data list, e.g. customers).
Pinterest Engagement Audience.
Pinterest's acting audience.
Pinterest takes into account the difference between “cold audiences” (those who are not familiar with your content or brand) and “warm audiences” (those who have already had a previous interaction with the brand).
Let's think about the differences between warm and cold audiences and take them into account when segmenting.
Conclusion
As you can see, there are many and varied options for retargeting on social networks.
Choosing one or the other will depend on the behavior of your users, what they are like, what they like and, above all, where they are.
Opting for this type of techniques is highly recommended.
As we have seen, its success lies in the fact that it is the user himself who dictates the email list australia segmentation.
Go ahead and try this type of ad in your next campaigns.
And if you have already put them into practice, tell us about your experience.
CPC Map
Get great PPC campaigns for your local business
See →
ADS illustration
Tell