Social networks for business: professionalizing management?

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Social media for businesses has grown significantly worldwide in recent years. One of the reasons for this scenario is that people are spending more time online and, consequently, this environment becomes conducive to generating business.

Still, there are companies that underestimate the power of social media because they believe that anyone can communicate with their company. We know that these apps are very intuitive and that all you need is curiosity to create and publish content online. However, is this content aligned with the company's values?

Are you selling your services correctly? Or are you distorting the image that c level executive email list organization has and wants to convey to consumers? These are important questions that should be asked, especially when companies are looking to improve their online positioning.

During this period of digital transformation, when all players are gaining more relevance by standing out on the internet, it is important to know how to communicate. And part of this involves the marketing strategy behind each post.

When to professionalize social media management?
Taking care of a brand's image is just as important as dealing with the technical aspects of the day-to-day. If your company is a technology company, for example, there probably won't be people with a great aptitude for communication, after all, that's not the focus. Therefore, it's important to appoint someone who is an expert in what they're doing.

At some point, as a manager, you may have delegated the posts to someone on the sales team or someone who is not qualified to perform this role. Or, you may have forgotten that social media is also a way to promote the company. And this is when help is welcome: there is no longer room for digital amateurism in organizations that already have a well-structured operation.

If your company is growing, now is the time to professionalize your social media for business. If your sales team is able to perform its functions, don't add another activity (that is not part of the scope) to your routine. Involve them in the discussion, but delegate the management of social media to a specific team, either internal or external.

We have listed some reasons why you should have your social media managed by experts in the field:
Focus on what your company really knows how to do
By delegating social media functions to someone from another sector, who is not as prepared to take care of communication, you overload the team and divert focus to other activities. By hiring a specialized professional or a partner agency, your company is 100% focused on sales and customer retention, in short, greater efficiency and better results!

More strategic communication
Instead of selling the “post of the day” or filling the company’s social networks with celebratory posts, having a dedicated team to think about communication allows for a more strategic conversation with your future customers, because, if we are all online, it is necessary to fine-tune the speech to attract the attention of the right people, at the right time.

More space to take care of the employer brand
In addition to focusing more intensely on your customers, you can create space to think about your employees and extract the best from your company through them. The so-called “employer branding” helps attract talent and is easier to develop when there is someone thinking about your company’s communication.

Did you like these tips? Social media for business can be better explored when you have specific support for them. In other words: someone – or a team – available to think about your company’s digital communication strategies.