This is another reason why linking your ads to
Posted: Mon Dec 23, 2024 8:14 am
Google also takes user experience into account when determining the quality score for keywords, or choosing which banners to display on the Display Network.
If you want your ad to appear on the first page of Google or on a relevant website, it is important to ensure that you get the best possible quality score, which in turn has an impact on the cost per click by reducing it - it's a win-win.
One way to improve your keyword quality score is to look for message match, as this causes users to interact with the page at a higher rate.
Create SEO-friendly content
Ideas to be among the top 10 results
Enter your keyword here
Take the test! →
ADS illustration
Message matching means making sure your ads match your landing page to avoid leaving visitors feeling misled, confused, or frustrated.
If there is text in your ad that talks about specific things (most likely) about your product or service, this text should match the title of your landing page.
your homepage is not a good idea.
Your homepage probably won't match the message each of your ads conveys or visually match the design of each of your ads.
Therefore, you need to make sure that your messages, both written and visual, are consistent when creating landing pages for your ads.
There are different ways to achieve matches depending on the type of ad.
In this example for a search campaign, we see how the ad mentions that a one-year subscription costs $12 - that's exactly what the Google user expects to see when clicking on it.
Anatomy of an ideal landing page - Google search
and that is what you find on this landing page:
Anatomy of an ideal landing page - Vogue Subscription
When we talk about image ads, we have to create Google Ads campaigns so that not only the message email in french matches, but also the graphic elements that also participate in the decision to click on the ad.
Both elements must be considered equally important to ensure consistency and a higher conversion rate.
We see a great example from the American Tax Act company.
The ad follows the best practices we discussed in the article on designing seasonal campaigns , in this case, for tax season.
If you want your ad to appear on the first page of Google or on a relevant website, it is important to ensure that you get the best possible quality score, which in turn has an impact on the cost per click by reducing it - it's a win-win.
One way to improve your keyword quality score is to look for message match, as this causes users to interact with the page at a higher rate.
Create SEO-friendly content
Ideas to be among the top 10 results
Enter your keyword here
Take the test! →
ADS illustration
Message matching means making sure your ads match your landing page to avoid leaving visitors feeling misled, confused, or frustrated.
If there is text in your ad that talks about specific things (most likely) about your product or service, this text should match the title of your landing page.
your homepage is not a good idea.
Your homepage probably won't match the message each of your ads conveys or visually match the design of each of your ads.
Therefore, you need to make sure that your messages, both written and visual, are consistent when creating landing pages for your ads.
There are different ways to achieve matches depending on the type of ad.
In this example for a search campaign, we see how the ad mentions that a one-year subscription costs $12 - that's exactly what the Google user expects to see when clicking on it.
Anatomy of an ideal landing page - Google search
and that is what you find on this landing page:
Anatomy of an ideal landing page - Vogue Subscription
When we talk about image ads, we have to create Google Ads campaigns so that not only the message email in french matches, but also the graphic elements that also participate in the decision to click on the ad.
Both elements must be considered equally important to ensure consistency and a higher conversion rate.
We see a great example from the American Tax Act company.
The ad follows the best practices we discussed in the article on designing seasonal campaigns , in this case, for tax season.