How to increase sales using a shopping campaign in Google Ads?
Posted: Mon Dec 23, 2024 8:03 am
A product campaign in Google Ads is a solution that takes the form of an online store ad that can be used instead of a normal text campaign. It's worth getting to know this mechanism a little better.
The article answers the questions:
How to increase sales in an online store using Google Ads?
How to run a product campaign in Google Ads?
What is a Google Ads product campaign?
If someone has been interested in advertising through the search engine before, they have certainly heard about Google Ads campaigns . Many of these people have certainly tried to advertise using it before. It is simply a c level contacts well-known solution among all those who want to promote their websites on the web . However, a large number of users still do not know that for some time now it has been possible to advertise online stores in a new, yet another way. This is the modern Ads product campaign . You can also find other terms for this advertising, which is called a product list ad, Google Shopping, Google Merchant Center, product campaign or Product Listing Ads.
Contents:
What exactly is a Google Ads product campaign?
How to start a product campaign?
Google Merchant Center Administration Panel
Differences between a product campaign and a regular Google Ads campaign
What exactly is a Google Ads product campaign?
We can say that this is an alternative form to traditional text advertising. This option will be available only to online stores . Thanks to it, Google will be able to display products sold in a given store in its search results. The ad will be displayed above all organic results . The view is based on the product image, price, store address and product name .
You can also enter an additional description that appears when the product is selected by the customer with the mouse cursor. The store can also place additional words there that will encourage you to use the offer, e.g. about free delivery or a discount on the second product when buying two. Advertising in this mode will work the same way as text advertising, so payment will be made for clicking it . The cost is appropriately adjusted by the algorithm to the type of assortment we sell or for specific product groups in our store.
The article answers the questions:
How to increase sales in an online store using Google Ads?
How to run a product campaign in Google Ads?
What is a Google Ads product campaign?
If someone has been interested in advertising through the search engine before, they have certainly heard about Google Ads campaigns . Many of these people have certainly tried to advertise using it before. It is simply a c level contacts well-known solution among all those who want to promote their websites on the web . However, a large number of users still do not know that for some time now it has been possible to advertise online stores in a new, yet another way. This is the modern Ads product campaign . You can also find other terms for this advertising, which is called a product list ad, Google Shopping, Google Merchant Center, product campaign or Product Listing Ads.
Contents:
What exactly is a Google Ads product campaign?
How to start a product campaign?
Google Merchant Center Administration Panel
Differences between a product campaign and a regular Google Ads campaign
What exactly is a Google Ads product campaign?
We can say that this is an alternative form to traditional text advertising. This option will be available only to online stores . Thanks to it, Google will be able to display products sold in a given store in its search results. The ad will be displayed above all organic results . The view is based on the product image, price, store address and product name .
You can also enter an additional description that appears when the product is selected by the customer with the mouse cursor. The store can also place additional words there that will encourage you to use the offer, e.g. about free delivery or a discount on the second product when buying two. Advertising in this mode will work the same way as text advertising, so payment will be made for clicking it . The cost is appropriately adjusted by the algorithm to the type of assortment we sell or for specific product groups in our store.