The study showed that 28% of shoppers t
Posted: Mon Dec 23, 2024 7:12 am
ook more than a day to complete their transaction, 21% of shoppers took more than 3 days and 4% came back more than 2 weeks later.
This is great data that shows how important it really is for online retailers to set their persistent cookies for as long as possible to ensure that visitors items will still be in their cart when they come back.
Unfortunately, data is showing that not everyone is using persistent cookies as one of their cart abandonment solutions.
The pie chart below shows how W3Tech analyzes the technology usag contact numbers list philippines
e of Alexa’s “Top 10 Million” ranked websites.
Data shows how many websites are using persistent cookies.
Here you can see that 80% of websites were not using persistent cookies. Out of the 20% that were, 32.6% used cookies that expire in hours and 31.7 used cookies that expired in days.
According to these statistics, only 7% of websites were equipped to keep customer shopping carts intact for shoppers who opt to come back to their carts after 1 week to complete their transaction. That’s a very small piece of the pie.
Another troublesome aspect of persistent cookies is that some websites require you to register an account in order for persistent cookies to be activated and shopping cart contents saved.
This is troublesome because there are a great number of online shoppers who do not want to register an account but would rather make their purchase as a guest.
This is great data that shows how important it really is for online retailers to set their persistent cookies for as long as possible to ensure that visitors items will still be in their cart when they come back.
Unfortunately, data is showing that not everyone is using persistent cookies as one of their cart abandonment solutions.
The pie chart below shows how W3Tech analyzes the technology usag contact numbers list philippines
e of Alexa’s “Top 10 Million” ranked websites.
Data shows how many websites are using persistent cookies.
Here you can see that 80% of websites were not using persistent cookies. Out of the 20% that were, 32.6% used cookies that expire in hours and 31.7 used cookies that expired in days.
According to these statistics, only 7% of websites were equipped to keep customer shopping carts intact for shoppers who opt to come back to their carts after 1 week to complete their transaction. That’s a very small piece of the pie.
Another troublesome aspect of persistent cookies is that some websites require you to register an account in order for persistent cookies to be activated and shopping cart contents saved.
This is troublesome because there are a great number of online shoppers who do not want to register an account but would rather make their purchase as a guest.