" 75% of consumers ‘always’ or ‘regularly’

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These small changes delivered big results with HMRC collecting £5.6 billion more overdue revenue than the previous year according to a HBR article.

read online reviews when browsing for local businesses "
- BrightLocal survey
2. Choice architecture cell phone plans in the us formation overload. The idea of choice architecture is about breaking things down into simple terms and giving a limited number of choices.

The optimum number of choices is three. For example, on a website, you would present three different products above the fold (the top of a web page you can see without scrolling).

Above the fold

So if a website visitor is thinking of buying a laptop you might place other products below the fold, or further down the page, but the three headline choices are at the top.