Design your ideal Social Media workflow
Posted: Mon Dec 23, 2024 6:53 am
On both Twitter and Instagram, using keywords within your social profile bio will allow your profile to appear in users' search results on the platform.
Use powerful keywords related to your sector to attract new potential clients.
For example, if you use words like “organic diets” in your profile, people searching for related content are likely to recommend your profile.
6.- Add hashtags about your brand
By adding hashtags to your social media profile bio description, you increase the chances of other users finding your content.
In addition to those related to your sector, it is important that you have one or more of your own, which are unique to your brand.
Ideally, your own images should be easy to remember, unique and authentic, so your audience can interact with them.
Note that in the Danone example above, they use the hashtag #QuererNoCambia, unique and exclusive to the brand, designed especially to commemorate its centenary.
In this way, they also invite their audience to create content, using these tags in their own publications.
7.- Create a call to action
In social profile bios you can place a direct link to your website or a landing page where you want to direct your audience.
Ideally, you should modify that link based on your objectives.
Remember that calls to action (CTAs) must offer something attractive.
Apart from your website, depending on the campaigns you are running, you can direct them to a free ebook, a discount coupon, registration to participate in a contest, sign up for an event, etc.
Guide for Social Media Professionals
Download this ebook! →
ADS illustration
Test different ways of visualizing your call to action.
Different phrases or icons in your bio can cause users to click more or less email database south africa on your CTA.
Whenever possible, analyze all the click results you receive by tracking the link in your social media bio.
This way, you'll know how many people have performed the action you were looking for.
Because if you don't measure, you won't know how it worked and if it's worth continuing to put the same CTA.
Use powerful keywords related to your sector to attract new potential clients.
For example, if you use words like “organic diets” in your profile, people searching for related content are likely to recommend your profile.
6.- Add hashtags about your brand
By adding hashtags to your social media profile bio description, you increase the chances of other users finding your content.
In addition to those related to your sector, it is important that you have one or more of your own, which are unique to your brand.
Ideally, your own images should be easy to remember, unique and authentic, so your audience can interact with them.
Note that in the Danone example above, they use the hashtag #QuererNoCambia, unique and exclusive to the brand, designed especially to commemorate its centenary.
In this way, they also invite their audience to create content, using these tags in their own publications.
7.- Create a call to action
In social profile bios you can place a direct link to your website or a landing page where you want to direct your audience.
Ideally, you should modify that link based on your objectives.
Remember that calls to action (CTAs) must offer something attractive.
Apart from your website, depending on the campaigns you are running, you can direct them to a free ebook, a discount coupon, registration to participate in a contest, sign up for an event, etc.
Guide for Social Media Professionals
Download this ebook! →
ADS illustration
Test different ways of visualizing your call to action.
Different phrases or icons in your bio can cause users to click more or less email database south africa on your CTA.
Whenever possible, analyze all the click results you receive by tracking the link in your social media bio.
This way, you'll know how many people have performed the action you were looking for.
Because if you don't measure, you won't know how it worked and if it's worth continuing to put the same CTA.