It is the number of times it has been viewed

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SEO aspects will help increase the chances of organic visits to our video.

Although they are very important, they cannot be our only visibility strategy .

2.- Diffusion
The active dissemination of our videos can be organic and/or paid.

Some ideas are:

Using other formats on the same platform to create expectation
For example, creating teasers on Instagram stories that encourage people to watch longer works on IGTV.

Other social networks
Social media

We may share or advertise our content on our pages and profiles.

Also in groups that deal with related topics.

Email marketing
If I have a good community on my subscriber list it is always a great help to send them our work.

Invite them to subscribe to our channel
YouTube will notify you when we upload a new video.

3.- Measuring our video marketing strategy
To know if we are approaching the objectives set and make the necessary adjustments, we must constantly measure the results.

The main metrics in a video marketing strategy are:

Views


Reproduction rate
It is the ratio obtained by comparing the number of people who played it with the total number of visitors to our page.

Playback time
This metric allows us to know the performance.

We'll know if there's real interest in it.

CTR
It consists of dividing the number of times a call to action received clicks by the numbe email database marketing swiss r of times it was seen.

Replay rate
It tells us

When this happens with content, we can assume that it is very interesting, to the point of causing people to come back to see it.

We can also measure engagement through metrics such as likes, comments and shares.

4.- Optimization
With the information provided by the metrics, we can draw conclusions and optimize our video marketing strategy.