7 key elements of a great personal brand
Posted: Mon Dec 23, 2024 6:26 am
In a rapidly changing world, flooded with information, situations, and more, thoughtfully building a personal brand has become a necessity. With a brand, it is important to build awareness in such a way that the consumer perceives it as important to them and that the values that the brand represents match theirs.
However, it is important to realize that who you are and what your personal brand represents is of key importance.
Success doesn't come by itself. Those of you who follow my independent journey know that I constantly emphasize that it takes a lot of energy and hard work. If you're not doing what you truly love, what your passion is, it's hard to motivate yourself to do everything that needs to be done.
“People don't buy what you do; they buy why you do it.” Simon Sinek
Building a personal brand is never-ending. People prefer to do business with other people, not with companies. Building a personal brand gives your business credibility and authenticity.
Research shows that 84 percent of millennials no longer trust traditional advertising but rather brands that have a soul, meaning that people know who the people behind the company are.
That's why today I'm sharing with you the key 7 elements of a great personal brand.
1. AUTHENTICITY
Authenticity cannot be forced. Authenticity occurs when words and actions align. You don’t promote yourself as “authentic.” You simply are. Being authentic means staying true to who you are, what you do, and who you serve. In an environment where more human elements matter, this creates value and benefits for your followers and improves your business.
Authenticity works because:
Does this make your company stand out from the competition?
It shapes your identity and image.
Gives your business, services and products substance
Allows people to connect with your business
It helps people understand how your offer benefits them
It tells people that your offering is of high quality.
It marks you as a reliable and trustworthy company
Encourages collaboration
2. A CONSISTENT ONLINE IMAGE
As you begin to build your personal brand, you will gradually increase your presence accountant mailing lists across multiple marketing channels and social media platforms. You need to maintain consistency when creating and optimizing your social media profiles. A consistent image will help you avoid confusion.
You can do this by following these steps:
Have your own personal logo and use it everywhere.
Have the same profile picture on all channels.
Use your own colors that are also related to the color you use in the logo.
3. YOUR STORY
Your story is a powerful component of your personal brand. Everyone loves a good story ; that's one of the reasons storytelling is so effective. A great story tells people who you are, what you stand for, and how you got to where you are today. It's your journey from where you started, where you've come from, and where you're going.
More in the article Why storytelling grabs your customers' attention faster .
4. EXPERTISE
Promoting your personal brand and what you offer will make you interesting. However, it is your expertise that will make people follow you and buy your products or services. Focus on the niche you are best at.
You can showcase your expertise in the following ways:
You write a blog and create content with high added value for your followers.
You host and connect with other successful people in your niche.
You are accessible and answer questions asked.
You also participate with your comments on social media.
You have great posts and tips on social media.
5. VISIBILITY (PRESENCE)
For your personal brand to grow, it needs to be visible. This means you need to actively promote yourself and market your personal brand. The key is to be active and consistent on a regular basis. I have written about how to do this many times in my posts, and my online courses are also available , because I show you how to do it in an easy way.
6. CLEAR MESSAGE
The sixth key element of building a great personal brand is knowing what you offer your audience. What exactly are you giving them in exchange for their time and attention? No matter what you offer, you need to be able to clearly communicate it to your audience. If you can do this in three sentences (or even just one), you’re a winner.
7. CONNECTION
Connecting with others is an important part of building your personal brand. This way, you will expand your network and increase your chances of getting good testimonials . Good testimonials are always a great added value, which definitely helps to increase the visibility of your personal brand and lead to the purchase of your products or services.
CONNECTION EXAMPLE:
LinkedIn is definitely an excellent and most suitable social network for building a personal brand, and it is still often avoided by entrepreneurs. However, it is a great channel to establish yourself in the business world and learn from the best.
If you would like to meet him, you are invited to the Online LinkedIn Workshop on February 16th and 18th.
However, it is important to realize that who you are and what your personal brand represents is of key importance.
Success doesn't come by itself. Those of you who follow my independent journey know that I constantly emphasize that it takes a lot of energy and hard work. If you're not doing what you truly love, what your passion is, it's hard to motivate yourself to do everything that needs to be done.
“People don't buy what you do; they buy why you do it.” Simon Sinek
Building a personal brand is never-ending. People prefer to do business with other people, not with companies. Building a personal brand gives your business credibility and authenticity.
Research shows that 84 percent of millennials no longer trust traditional advertising but rather brands that have a soul, meaning that people know who the people behind the company are.
That's why today I'm sharing with you the key 7 elements of a great personal brand.
1. AUTHENTICITY
Authenticity cannot be forced. Authenticity occurs when words and actions align. You don’t promote yourself as “authentic.” You simply are. Being authentic means staying true to who you are, what you do, and who you serve. In an environment where more human elements matter, this creates value and benefits for your followers and improves your business.
Authenticity works because:
Does this make your company stand out from the competition?
It shapes your identity and image.
Gives your business, services and products substance
Allows people to connect with your business
It helps people understand how your offer benefits them
It tells people that your offering is of high quality.
It marks you as a reliable and trustworthy company
Encourages collaboration
2. A CONSISTENT ONLINE IMAGE
As you begin to build your personal brand, you will gradually increase your presence accountant mailing lists across multiple marketing channels and social media platforms. You need to maintain consistency when creating and optimizing your social media profiles. A consistent image will help you avoid confusion.
You can do this by following these steps:
Have your own personal logo and use it everywhere.
Have the same profile picture on all channels.
Use your own colors that are also related to the color you use in the logo.
3. YOUR STORY
Your story is a powerful component of your personal brand. Everyone loves a good story ; that's one of the reasons storytelling is so effective. A great story tells people who you are, what you stand for, and how you got to where you are today. It's your journey from where you started, where you've come from, and where you're going.
More in the article Why storytelling grabs your customers' attention faster .
4. EXPERTISE
Promoting your personal brand and what you offer will make you interesting. However, it is your expertise that will make people follow you and buy your products or services. Focus on the niche you are best at.
You can showcase your expertise in the following ways:
You write a blog and create content with high added value for your followers.
You host and connect with other successful people in your niche.
You are accessible and answer questions asked.
You also participate with your comments on social media.
You have great posts and tips on social media.
5. VISIBILITY (PRESENCE)
For your personal brand to grow, it needs to be visible. This means you need to actively promote yourself and market your personal brand. The key is to be active and consistent on a regular basis. I have written about how to do this many times in my posts, and my online courses are also available , because I show you how to do it in an easy way.
6. CLEAR MESSAGE
The sixth key element of building a great personal brand is knowing what you offer your audience. What exactly are you giving them in exchange for their time and attention? No matter what you offer, you need to be able to clearly communicate it to your audience. If you can do this in three sentences (or even just one), you’re a winner.
7. CONNECTION
Connecting with others is an important part of building your personal brand. This way, you will expand your network and increase your chances of getting good testimonials . Good testimonials are always a great added value, which definitely helps to increase the visibility of your personal brand and lead to the purchase of your products or services.
CONNECTION EXAMPLE:
LinkedIn is definitely an excellent and most suitable social network for building a personal brand, and it is still often avoided by entrepreneurs. However, it is a great channel to establish yourself in the business world and learn from the best.
If you would like to meet him, you are invited to the Online LinkedIn Workshop on February 16th and 18th.