Gain trust and brand loyalty

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Brands want customers that are loyal to their brand. It not only means they will return and repurchase but also spread the word to others in a way that attracts and influences them.

When brands take action on societal issues, the Edelman report found they see at least a 4x multiplier of the likelihood of purchase, while 67% of consumers are more likely to stay loyal and advocate for them.

How Brands Can Take on Social Issues on Social Media
Customers expect brands to not only speak out on issues but also practice what they preach through actions such as where they do business, their supply chain and how they treat employees.

4. Raise brand awareness
With an emotive campaign that highlights an i cell phone numbers list free mportant social issue, the potential to go viral is significantly increased. When people care about a cause they want to share it far and wide.

A great example of this is LEGO, a power brand recognizable by its name and logo instantly. LEGO’s ‘Let’s Get the World Ready for Girls’ campaign aimed to fight against gender stereotypes to celebrate girls who rebuild the world.