What metrics should you focus on?

[robiulhasan]

First, you’ll probably need to use advanced tools to accurately track share of voice. These are often expensive and still not completely accurate. It’s also easy to manipulate the share of voice figures. As an example, a company may get a completely different share of voice figures from its tools, PR team(s), and internal calculations; it’s just difficult to track accurately across the board.

Now that you know what to avoid, let’s look at th cell phone number list e metrics that will help make your next digital marketing campaign a success.

1. Brand
Brand campaigns are a long-term proposition to achieve broad reach and to reinforce the central message of your company and products. A brand building campaign consists of regular, consistent messaging and helps a company develop its brand reputation. A good example is Coca-Cola. The brand needs to come up with regular creative campaigns that reinforce the Coca-Cola brand and encourage you to choose it over competitors.

Coca Cola brand images mix
If Coca-Cola stopped investing in brand development, competitors such as Pepsi would swoop in and erode its market share. When planning a brand digital campaign, the types of metrics you should focus on are:

Reach: With brand activity you ideally want as many people as possible to see your messaging. Reach is defined as the total number of people who have seen your advert. This may be a bus shelter or television advert, or a display banner, PPC, or YouTube advert.
Impressions: The number of times your advert is issued is your total number of impressions. Impressions are a very common metric for display advertising to be measured against. The higher the number of impressions, the higher the reach of the campaign. Impressions are also relevant from a PPC perspective; every time someone searches for a keyword you bid on your campaign will receive an impression.