To simplify, we could say that with the Neocortex we “think”, with the Limbic “we feel” and with the Reptile, we decide.
Knowing how to “dialogue” with the reptilian brain means doing things differently, communicating in a different way.
In this regard, I would like to share with you a simple YouTube video, where we can see how doing things differently can change the outcome.
Ahout this article.
Youtube video thumbnail
How to apply neuromarketing to the company: dialoguing and seducing the decision-making brain
I do not want to focus this post on the use of neuromarketing technologies that are not achievable for all companies.
It would be great to list each of them, already mentioned above, but it would only serve to provide information - which is also all over the network - since small companies, professionals, etc. will never be able to access them.
For this reason, I am going to focus on what is truly applicable and 100% practical in our daily lives.
As I have said before, it is about doing things differently, learning to dialogue with the decision-making brain.
One of the books that has taught me the most about this, "Neuromarketing: dutch cell phone number the nerve of the sale" by Patrick Renvoisé focuses on communication based on 6 stimuli that condition the decision.
How to do neuromarketing - 6 stimuli Reptilian brain
Tangibility
It is about making a message understood in just a few seconds.
For example, an Excel table with several columns and full of data, which requires analysis and takes time to understand, is not the same as converting it into graphics that allow the information to be understood in seconds.
nd this is what we will see in a practical way throug
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