Facebook Power Editor is a Google Chrome plugin (which gives it more confidence) that allows you to create Facebook ads in bulk, making it ideal for advertisers who are serious about advertising on this social network.
It's also great for A/B testing your ads, creating lead generation forms, and monitoring your campaigns, and it even gives you access to some yet-to-be-released features that can improve your targeting and results.
You may be wondering, so is this the perfect tool for me? Yes, it could be, thanks to its many advantages, which we will detail below. The only "but" we have is that it is a bit complicated to use at first.
While Power Editor is very beneficial if you manage a lot of ads (or a lot of ad spend), there is a learning curve up front.
If you're just getting started with Facebook Power Editor advertising, you've come to the right place to learn more.
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The biggest benefit of Facebook Power Editor is that it gives you access to features that aren't yet available in Ads Manager (or may never be).
Facebook often “tests” features here (in the Facebook Power Editor) before they are rolled out to the built-in tool, so as a user, you’ll get the most advanced and promising tools first.
In the past, they've launched Instagram ads, behavioral targeting, device college and universities email list targeting, and video ads through this route, and they currently have a few new features in testing: headline ads, canvas ads, dynamic product ads, and dark posts.
Therefore, Facebook Power Editor advertisers are the only ones who have access to this type of ads at this time.
But early access aside, Facebook Power Editor is also a crucial tool if you’re looking to split test your ads. In traditional Ads Manager, A/B testing is a tedious and time-consuming task.
You have to manually recreate each and every ad, copy and paste your content, and re-select each targeting option over and over again.
With the Power Editor, it only takes a few clicks, and you can duplicate ads, or even entire campaigns, in a matter of seconds.
This can save you a lot of time and money in the long run if you think about it carefully.
On the other hand, we want to leave you here some of the best time and money saving features that Facebook Power Editor has:
Saved Audiences: Easily reuse the same targeting and demographics you used in previous campaigns without having to manually choose each element. This is especially effective for seasonal ads or ads targeted based on shopping/website behavior.