Powerful to improve SEO
Posted: Mon Dec 23, 2024 5:04 am
These types of pages will necessarily talk about your topic, so your business keywords will be included naturally.
In addition, it will often be necessary to link to other parts of your website or external sources for further information.
This helps too!
On the other hand, a useful FAQ page will increase dwell times on your site, which is always beneficial for SEO.
It will help boost sales
Your potential customers will find answers to their questions and will see that the issues they are concerned about are handled with complete clarity and transparency.
Well managed, it can end up convincing customers with doubts, generating trust.
8 tips for a perfect FAQ page
Here are 8 tips for designing an ideal FAQ page :
Collect the information that your customers give you.
Organize the information well.
Write the texts on your FAQ page with your customers in mind.
Create a visually appealing structure.
Includes a search engine.
Make it social.
Leave room for feedback.
Harness its power for SEO.
Let's go over them in detail.
1.- Collect the information that your clients give you
The FAQ page should answer your customers' questions. This may seem obvious, but it is not.
They are often used to talk about the frequent customer rewards program or other service-related topics that the company wants to highlight… but that no one has ever asked about.
Good information is at customer touchpoints.
People who deal with the customer (sales department, counter, customer service, etc.) have the most valuable information about this.
To ensure that no point is forgotten, establish a system that allows the staff involved to record each of the queries they receive.
You may be in for a surprise: in addition to specifying which questions you need to answer on your FAQ page, you may discover that there are some recurring requests from your customers that your product doesn't satisfy.
It's also a good idea to take a look at what your competition is doing, especially if you're just starting out and your customer service department doesn't have a great track record.
Use your competitors' information to get an idea of the most common questions your customers ask. You can differentiate yourself by improving your answers!
2.- Organize the information well
Once you know the most common questions your customers ask, create a list of potential common questions for your page, grouping them by topic and category.
Within each category, the logical order is to put the most frequent ones first and then the most specific ones.
Don't overload the page!
Include the topics that generate doubts among your users… and only those.
Otherwise, the user will be overwhelmed with too much content and you won't be helping.
If you find that an answer requires too much explanation, provide a brief introduction and link to another source (on your site or elsewhere) for anyone interested in additional information.
3.- Write the texts on the FAQs page with your customers in mind
The most appropriate way to reflect the questions is exactly as they were formulated.
And responses should be written clearly, using the same language that customers use.
This point is very important, because as a specialist in your subject, you will tend to express concepts using professional terms.
It is especially difficult to speak as a layman about a subject in which you have extensive knowledge, so you may make the mistake of writing as if others know as much about the subject as you do.
It is best to have the text for your FAQ page written by someone who does not have in-d dubai whatsapp number list epth knowledge of your industry.
In any case, check that the text is comprehensible by asking several people to read it.
Make appropriate changes until the text is accessible to people of different ages and educational levels.
Find attractive titles
using Topic Research from SEMrush
Try it now! →
In addition, it will often be necessary to link to other parts of your website or external sources for further information.
This helps too!
On the other hand, a useful FAQ page will increase dwell times on your site, which is always beneficial for SEO.
It will help boost sales
Your potential customers will find answers to their questions and will see that the issues they are concerned about are handled with complete clarity and transparency.
Well managed, it can end up convincing customers with doubts, generating trust.
8 tips for a perfect FAQ page
Here are 8 tips for designing an ideal FAQ page :
Collect the information that your customers give you.
Organize the information well.
Write the texts on your FAQ page with your customers in mind.
Create a visually appealing structure.
Includes a search engine.
Make it social.
Leave room for feedback.
Harness its power for SEO.
Let's go over them in detail.
1.- Collect the information that your clients give you
The FAQ page should answer your customers' questions. This may seem obvious, but it is not.
They are often used to talk about the frequent customer rewards program or other service-related topics that the company wants to highlight… but that no one has ever asked about.
Good information is at customer touchpoints.
People who deal with the customer (sales department, counter, customer service, etc.) have the most valuable information about this.
To ensure that no point is forgotten, establish a system that allows the staff involved to record each of the queries they receive.
You may be in for a surprise: in addition to specifying which questions you need to answer on your FAQ page, you may discover that there are some recurring requests from your customers that your product doesn't satisfy.
It's also a good idea to take a look at what your competition is doing, especially if you're just starting out and your customer service department doesn't have a great track record.
Use your competitors' information to get an idea of the most common questions your customers ask. You can differentiate yourself by improving your answers!
2.- Organize the information well
Once you know the most common questions your customers ask, create a list of potential common questions for your page, grouping them by topic and category.
Within each category, the logical order is to put the most frequent ones first and then the most specific ones.
Don't overload the page!
Include the topics that generate doubts among your users… and only those.
Otherwise, the user will be overwhelmed with too much content and you won't be helping.
If you find that an answer requires too much explanation, provide a brief introduction and link to another source (on your site or elsewhere) for anyone interested in additional information.
3.- Write the texts on the FAQs page with your customers in mind
The most appropriate way to reflect the questions is exactly as they were formulated.
And responses should be written clearly, using the same language that customers use.
This point is very important, because as a specialist in your subject, you will tend to express concepts using professional terms.
It is especially difficult to speak as a layman about a subject in which you have extensive knowledge, so you may make the mistake of writing as if others know as much about the subject as you do.
It is best to have the text for your FAQ page written by someone who does not have in-d dubai whatsapp number list epth knowledge of your industry.
In any case, check that the text is comprehensible by asking several people to read it.
Make appropriate changes until the text is accessible to people of different ages and educational levels.
Find attractive titles
using Topic Research from SEMrush
Try it now! →