I had to do a lot of digging to find out which SaaS applications are the most used, precisely because this ecosystem covers a wide set of solutions.
From free and collaborative ones used by hundreds of thousands of companies like Slack, to the most exquisite and elitist ones that are hired only to learn about certain aspects of your company like DataStories.
In the following graph, you can see which SaaS applications are most used within the company globally.
SaaS Marketing - List of the most used business solutions
These are the most commonly used at a business level, but there are many others that solve a large number of problems.
Among them, the following stand out above all: CRMs, marketing automation, ERPs, expense management, analysis, email, collaboration applications, document storage, payrolls, HRIS, ATS, IaaS, customer service and human resources.
One of the most notable aspects of the consumption habits of SaaS application users is that mobile is starting to become key for them.
You don't believe me?
What if I told you that the world's most widely used business software, SAP, with more than 320,000 customers in 190 countries, has two spearheads and one of them is mobile?
The decentralization of work and the exponential growth of mobile devices has meant that for the German multinational, ensuring that its software is available on each and every one of its clients' mobile devices is key.
In fact, this company already has its own solution that enhances the user experience in all of the company's applications with the idea of increasing productivity and making tasks easier for customers, and all of this from any mobile d dubai number for whatsapp evice.
What is the consumer journey in these types of applications?
Depends.
As I have mentioned, there are large and small ones, free and paid ones, and even mixed models that offer reduced versions for free with the idea that in the future, the user will sign up for one of the paid plans offered.
That's why it's important to tailor the consumer journey to the type of SaaS application you're working on.
What are the most popular SaaS applications?
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