Conversions depend on effective offers

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Drive Engagement With Effective Personalization: Introducing Content Personalization
April 5, 2019 | Stephan Serrano


At Barilliance, we've helped hundreds do s cell phone lists o with advanced product recommendations. However, there is an issue.



Clients want to go beyond recommending single products. They want to dynamically match brands, product categories, and really any type of content to each visitor.



Enter Content Personalization.


Introducing Content Personalization
Unlike our product recommendation widget, Content Personalization uses collections as their output.



Collections can be anything from products, brands, posts, categories, or promotions. Our personalization algorithm then showcases items within the collection to users. As visitors interact with the site, we adapt which items are presented.



Content Personalization extends your ability to create relevant offers.

A live example
To illustrate, I want to go through a live example.



Below is a screenshot of a Content Personalization widget. In this case, the collection is made up of product categories (such as women fragrance or moisturizers) and specific brands (such as The Ordinary).