How to guarantee a return on investments made in your company?

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Return on Investment (ROI) is one of the terms that companies constantly use. And it is also one of their biggest concerns.

Is the money you have invested in expanding an area, in marketing strategies, generating returns?

The fact is that it is impossible to implement improvements in your business without making investments.

However, planning is necessary to ensure that there is an effective return on this amount invested.


What is ROI?

Return on Investment (ROI) is one of the best ways to measure how much money is being made (or lost) on a given investment.

And it can be used for different areas, such as: financial applications, investment in digital marketing campaigns, investment in e-mail marketing, in SEO, investment in advertising on social media, in paid campaigns such as Google AdWords, among others.


How to calculate return on investment (ROI)?

First of all, let's understand how the return on investment (ROI) calculation works.

To do this calculation, simply use the following formula:

Total amount earned – Total amount invested / Total amount invested * 100

Explaining better…

Total amount earned minus the total amount invested and divided buy phone database the total amount invested, then take that result and multiply it by 100.

And the best way to know if an investment of this type would be ideal is to carry out tests.

You can start with low-investment campaigns, for example.


So, how can you ensure a return on your company’s investments?

When it comes to the future of your business, it’s important to adopt processes that help you evaluate the performance of your investments.