How far the customer has progressed

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It is a marketing technique that aims to increase profits for both companies and customers by managing customer information so that companies can deepen their understanding of their customers and maintain good relationships with them. This method of deepening relationships with customers and increasing sales has been around for a long time, but nowadays the systems and tools that support this method have come to be called "CRM" (also called CRM systems and CRM tools). In this article, we will explain CRM as a system and tool.


Understanding CRM from marketers' iran telegram database perspective The role of CRM in BtoB and BtoC The role of CRM differs between BtoB and BtoC. Next, let's look at the differences between their roles. In the case of BtoB Nowadays, many companies gather information on the Internet and consider purchasing products by accessing service sites. In such cases, customers go through a process of becoming aware of the product, collecting information by inquiring about the details and specifications of the product, and then placing an order after several negotiations.


Therefore, in BtoB CRM, it is important to understand in the process. If you can centrally manage a lot of customer information and check the status of each customer at any time, you can encourage sales representatives to take action immediately when an inquiry is made. If progress has stopped, you can analyze the reason and consider how to approach the customer. CRM is also useful for support after receiving an order, accounting processing, and maintaining relationships with customers that lead to next purchases.