How Personalized Microsites Are Revolutionizing Outreach at HPE: A Conversation with Nick Walker
Posted: Sun Dec 22, 2024 10:51 am
Nick Walker’s role at HPE is all about outreach. He’s the person responsible for generating hot leads and connecting with potential customers. His job is focused on the top of the sales funnel—prospecting, hunting, and finding new business opportunities every day. When Nick first started using OneMob, his main interest was in its analytics capabilities. Like many, he was looking for a way to enhance his email outreach by tracking engagement more effectively. However, his journey with whatsapp australia OneMob soon evolved into something much more impactful.
The Birth of Personalized Microsites
Nick’s initial curiosity led him to experiment with OneMob’s features, particularly its ability to create microsites. These are personalized, small-scale websites designed for individual sales reps. With the help of a colleague, Nick began crafting templates and microsites tailored to each rep’s territory.
For instance, each rep in a specific region, like the Carolinas, now has a dedicated microsite. This site serves as a personalized hub where customers in that region can learn about events, explore resources, and connect directly with their HPE team.
This approach resonated deeply with customers. Instead of feeling like they were being sold to, they felt like they were given the chance to explore and buy on their own terms. It’s a shift from traditional outreach methods, where the customer is passively receiving information, to a more interactive and personalized experience.
The Birth of Personalized Microsites
Nick’s initial curiosity led him to experiment with OneMob’s features, particularly its ability to create microsites. These are personalized, small-scale websites designed for individual sales reps. With the help of a colleague, Nick began crafting templates and microsites tailored to each rep’s territory.
For instance, each rep in a specific region, like the Carolinas, now has a dedicated microsite. This site serves as a personalized hub where customers in that region can learn about events, explore resources, and connect directly with their HPE team.
This approach resonated deeply with customers. Instead of feeling like they were being sold to, they felt like they were given the chance to explore and buy on their own terms. It’s a shift from traditional outreach methods, where the customer is passively receiving information, to a more interactive and personalized experience.