I am firmly convinced of this, and this is the strategy indian email list that is at the base of every e-commerce created in Forlì Cesena by our startup. How to sell on Facebook and find potential customers thanks to broad targeting, let's learn it from Snocks snocks example of how to sell on Facebook If you’re unclear about what broad targeting is , here’s a quick primer. There are two general approaches you can take to create a target audience: specific and broad. With broad targeting, you rely on Facebook’s delivery system to find the best people to show your ad to. This is a good approach if you’re not sure which audience to target.
For example, a company running a campaign to increase brand awareness on a large scale should use broad targeting. Snocks is a German company founded in 2016. Initially, it focused on the online sale of socks, later expanding its e-commerce offering to include underwear, T-shirts and sweatshirts. The goal of his Facebook campaign was to increase sales and awareness. Snocks' Facebook sales strategy was to start with a 3-month campaign looking for high-value customers. Initially, it chose a broad-targeted publishing system, covering all of Germany and Austria. He then created new lookalike audiences from the group of customers with a high cart value, buyers of specific products, and repeat customers.