The only thing standing between you and your potential customers right now is your web form. If this doesn't make the prospect's job easier, the chances of them converting will be greatly diminished.
That’s why it’s so important to pay close attention to how philippines email address list design and implement your web forms. In this article, we’ll look at 7 best practices for web form design that help increase conversion rates.
There's no time to waste, so let's get to it!
1. Design short and attractive forms
The last thing a web user wants to do is fill out a long form just to receive discounts, updates, or news via email. And this is especially true if the user is on a mobile device.
Photo credit: Wordstream
All you really need to know at the beginning is their email address, name, and maybe an opt-in for two or three types of newsletters/emails you offer.
The key is to get the details you need to personalize your email interactions as best you can.
2. Use visitor behavior metrics for design
Your pop-up forms should be strategically timed based on user behavior and their position in the buyer’s journey. And the same goes for the type of form you use.
For example, you wouldn't want to ask a user who has never visited your site before to sign up for a free demo. They might not be ready right now. Instead, it would be better to offer a free resource to help them learn more about your services or products and how it can benefit them.
This is also a great opportunity to ask them to subscribe to your email newsletter to receive expert tips, news, and offers. Or you can offer a free quote or consultation if that fits your users’ needs based on their interactions with your brand and site.
3. Whatever you do, don't use Captcha!
If you want to start an email list , there’s nothing that hinders your email list signup rate more than putting a roadblock in the signup process. One way to do this is to include a captcha. It’s understandable that you want to make sure your subscribers are real human beings, but you do so at the risk of turning off your human visitors.
There is even evidence showing that captchas cause a 3.2% drop in conversions .
Photo credit: Wikipedia
However, to prevent bots from signing up to your email list, you can use smart scripts. These can determine whether your subscriber is a human or not.
Another option is to use what is known as a honeypot. This is a hidden area that only bots fill out, and once they do, it will prevent them from completing the form.