The importance of podcasts to generate content

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Abdur11
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Joined: Sun Dec 22, 2024 9:30 am

The importance of podcasts to generate content

Post by Abdur11 »

It is said that audio is the new video. And in the field of communication and entertainment, the appearance – and subsequent consolidation – of podcasts has revolutionised this sector . Whether due to their proximity to the public or the wide selective offer of their content, podcasts have not only come to compete with the major radio stations worldwide, but they also aspire to make the final ' overtake' and become the true king of communication in the 21st century. For this reason, in this article we will talk about the importance of podcasts to generate interesting content.


Materials for making a podcast



Similar to a traditional radio programme, a podcast is a taiwan telegram programme in digital format capable of reproducing the specific content that the general public demands. But, etymologically speaking, where does the English term podcast come from? Although this Anglo-Saxon word has been present in our lives – in a notable way – for approximately a decade, it comes from the combination of the English terms 'Ipod' (portable digital audio player designed and marketed by Apple) and ' broadcasting' .



Unlike a radio programme, a podcast needs to be recorded in advance , so the live communication format disappears. But this is not its main difference from the communication medium par excellence during the last century, but rather lies in the specific selection of content demanded by the general public.

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Thus, while a radio station broadcasts its programmes in a specific time frame – where it is impossible to directly select the audio content required – podcasts not only overcome this handicap of radio, but go further, also offering the possibility of rewinding or advancing in time in the duration of the content offered. A real luxury in the communication and entertainment sector!



Therefore, and taking all this into account, the podcast is the new way of generating content in the current digital era of the 21st century - beyond the digital platforms that allow the generation of live content, such as Twitch or YouTube -. Generally composed of a presenter who directs the program - and its content -, as well as several collaborators or interviewees - who develop and nuance certain thematic lines presented throughout the program -, the podcast has managed to become, for many people, the perfect companion during long days of travel or during their leisure hours.






Why choose a podcast?


Although it is more than evident that this way of generating online content on demand by consumers is already a highly successful audio platform, the future of podcasting also looks bright. The reasons? It offers a series of advantages over other audio alternatives and it is worth keeping them in mind.



Some of them are:



Less competition than a traditional radio station.

Lower cost for implementation.

Easy handling of the necessary tools .

Greater positioning in the digital context.

Be a clear trend in our digital present.

Current situation of podcasts in Spain


Once we understand the advantages that a podcast offers compared to other audio alternatives – in terms of communication and entertainment – ​​let's look at the figures that this format generates in our country:
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