In the video Rand and Will discuss how to take this into account

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And make sure you're targeting the best phrases for your business and your audience. Will is currently stuck at the airport trying to get home to the snowed-in United Kingdom, so the post he references in the video isn't available yet. In the mean time, you can view his slide deck from the "Analytics Every SEO Should Know" presentation he gave at the SEOmoz London Seminar this winter.


Slides 23 and 24 show a little bit about first-to russia email list uch and multi-touch search analytics. Keep an eye here, or on the Distilled blog for his post about doing first-touch analysis in Google Analytics. Inspired by the Anatomy of a URL post, a pretty URL is great for SEO but requires more from a custom website than installing changing a Wordpress setting. Luckily, the setup is not that difficult since most websites have two primary levels of design: a webpage, and a filter.




For the technical folks, we will be using a feature called mod_rewrite and your server's .htaccess file. Don't be frightened, this is going to be fun! Let's take a look at a basic URL without any SEO tweaking at all Granted, the above URL uses an item name rather than number/code, which is already a great use of SEO, however it is part of the query string (everything after the question mark), dramatically reducing the SEO effectiveness.