Google’s push for trustworthy experiences me israel email list ans user experience will become increasingly important. As John Mueller advises, SEOs should stop overoptimizing and focus instead on relevance and user intent. How to implement: Focus on user intent: Create content that answers questions directly and helps users complete actions. Treat keywords as a byproduct, not the goal. Deliver trustworthy experiences: Verify AI-generated content for accuracy and base your pages on authentic, actionable insights. Track engagement metrics: Use macro and micro conversions or similar metrics to gauge how well your content meets search intent.

Deliver factually accurate content: Use programmatic SEO with verified data to align with Google’s push for authenticity. 23. Clear AI use policies will safeguard marketing strategies Luke Davis predicts that clear AI use policies will safeguard marketing strategies Luke Davis —