Push and viral : the newsletter has, at the same time, as a secondary objective, that of promoting the company's products or current offers
Lead generation : through the newsletter it is also possible to generate new customers and new partnership opportunities
DEM
The DEM is certainly an email, sent only via electronic mail. However, its uk email databaseobjective is significantly different from the newsletter: it is a more “aggressive” tool, essential in the marketing mix of the company that wants to increase its turnover.
The main features:
It is a commercial communication that aims to push directly on its recipients with promotions, couponing, branding and discounts (often even high ones)
has a very profiled target chosen at the table. Compared to the newsletter, where profiling of recipients is still possible, the DEM segments the audience to which the offer will be proposed from the start (for example, male products are sent only to men, female products only to women)
Very often DEMs are sent to rental databases where the publisher grants space inside it for advertising by external companies. Here are its classic KPIs.