blogs and social

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Generally, giveaways are aimed mostly at a female audience, not surprisingly they are often found on profiles that operate in the fashion and beauty market, but in many cases they are also used to "give away" apps or software.

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The origins
This type of small prize contest was born in the United States thanks to YouTubers and bloggers with 10k to 100k followers , to thank their loyal fans and incentivize potential followers interested in the web content they produce.