Background of the birth of PIM

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PIM became necessary due to the growing need to maintain consistency in product information and provide accurate and timely information to customers.

When PIM first appeared as a solution, it was often used to centrally manage product information posted in paper catalogs and on websites. Before that, it was common to transcribe information from paper catalogs onto the web, which resulted in discrepancies in product information and delays in the timing of updates, creating issues with the inability to maintain consistency in the information provided to customers. Even when product information was digitized using websites, there was no system for product search or comparison, making it difficult for customers to find products. Against

this background, PIM was born and has evolved to meet the following needs:
As customer contact points become more diverse, the need to provide consistent product information at each contact point has increased.
As customer purchasing behavior changes, the amount fantuan database of information added through marketing activities has increased.
Globalization has created a demand for providing product information in multiple languages ​​and currencies.
These factors make PIM increasingly important.
[Blog][Footer] [PIM Column] From the necessity of product information management (PIM) to the secret to project success

Differences with PLM, PDM, ERP, and MDM
Besides PIM, there are other solutions that handle product and item information. Below is an overview of each and the differences from PIM.

PLM (Product Lifecycle Management) is a system that manages the entire lifecycle of a product from design to manufacturing and disposal. PLM is mainly aimed at internal process management within a company, and does not manage information that appeals to customers. This is a major difference from PIM.

PDM (Product Data Management) is a system that centrally manages information required for product design and development. It aims to streamline design work through the management and sharing of design drawings and 3D CAD data, but does not manage product information for customers like PIM.