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nstead of a conclusion: tips on how to influence SAS
Set up mechanics in different channels . Use all the tools to attract an audience. From contextual advertising in Yandex to launching mailings through a Telegram bot. Use paid and free promotion methods to understand which channel brings the most customers, test all options.
Gradually turn off expensive methods of obtaining leads . To avoid spending too much on customer acquisition, calculate the maximum possible CAC. Once a month, study the statistics of each channel to know the exact number of leads obtained using a certain mechanic. If the cost of attracting a client in a channel exceeds the maximum allowed amount, turn it off to save budget.
Use A/B testing to quickly test hypotheses . Testing helps to get effective results when promoting products or services. Create several versions of mechanics and launch them. Compare the results and draw conclusions. Use different bonuses, test personalization and change the format.
Regularly monitor key queries to optimize advertising. Once a month, analyze the key phrases used. Reports in advertising accounts will help you figure out which queries users use to visit the site. If a query turns out to be unpopular, exclude it from the list of words in the advertising campaign.
Track user behavior on your website . Study reports and analyze customer actions on your website to quickly find areas of decreased conversion and send relevant messages. It also helps you find problems on your website and improve your product.
Simplify application forms . Users are reluctant to fill out registration forms with more than 2-3 fields. A long application form can turn off a visitor. The initial application or feedback form on the site should consist of a name and phone number. The rest of the information can be obtained later by offering bonuses for filling out the form.
Use lead magnets to collect contacts . Sometimes users are list of argentina cell phone number interested in the price of a product or service without planning to buy. Think of a lead magnet and post information about it on the site. The visitor will leave an email address to receive instructions, a mini-book, a guide or a checklist. This will help collect a contact base and connect email marketing to increase sales and reduce advertising costs.
Analyze your competitors . Knowing your competitors helps you identify their strengths and use them wisely. Conduct a comparative competitive analysis every 3 months: write down offers and unique selling propositions of other companies. This will help you find your competitors' weaknesses and develop a unique difference.
Connect retargeting . Users who have already visited the site but have not made an order are more interested in the offer than new visitors. Using mechanics for retention and repeated sessions can save the budget and attract new customers.
Use customer data for lookalike audiences . Attract customers who are similar to your current buyers in interests and preferences. Set up ads for lookalike segments. This will help show ads to people who have similar interests to your current buyers.The map is designed for CRM marketers and those who set up communications with users on the site and in messengers. The scenarios include display conditions and example messages to make it easier for you to adapt them to your company.

Read more about the capabilities of the Telegram bot in the article Telegram bot from Carrot quest : what it is, who it suits and how to integrate it into the sales funnel.

Sample script
Sample scenario for online schools
You can set up scenarios in the service yourself without the developer's help. Download the map in PDF format to collect more leads using the Telegram bot.

Download the map "37 scenarios for using a Telegram bot for online schools, online services, online stores and real estate"
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