Consumers are increasingly empowered to choose, experiment at their own australia email list , and increasingly mobile. But does that mean TV is dead? Absolutely not. People are simply becoming more multitasking , and the time they spend watching TV and on their mobile devices inevitably overlaps: mobile is also increasingly the way Facebook users watch videos.
Facebook and TV: Now there are TRPs!. Here's the background: Facebook wants the money (€€) from TV ads and so it started behaving like TV.
All That Means Facebook has become a vital part of many viewers’ video habits. And as a result, it’s also an effective marketing vehicle for advertisers, especially TV ad buyers who want to broaden their campaigns and reach their entire target audience, who likely aren’t just watching TV anymore.
Some results
TV has always been one of the most functional platforms for the so-called “far branding”; according to what has been demonstrated by a research commissioned by Facebook and conducted by Nielsen, promoting television campaigns through Facebook video ads would lead to greater results in terms of:
Incremental Target Audience Reached: Based on a measurement conducted across 42 Campaigns in the US, where Facebook and TV were combined, advertisers saw a 19% increase in targeted reach, compared to individual TV campaigns. Where the target audience was composed of Millennials,