UX inaccuracies
Have your team put themselves in your visitors' shoes to test every aspect of the browsing experience:
Imagine you've never visited your site. Try to break it.
Please compile any errors you find and report them to the developers as soon as possible to keep your site visitors close.
4. Analysis phase: determine if the migration was successful
Finally, the hardest part of the process is done. You are eager to see the results.
To gain an accurate perspective, a comparative analysis of relevant performance metrics is necessary.
This process can take one to three months, depending on the URL profile of the new website and the size of the migration.
Organic traffic: Drops right after migrations are not unusual, but a drastic decrease can indicate larger-scale issues with indexing and crawling.
Site speed and usability: Monitor speed and usability for mobile and desktop devices. Google Search Console can help you monitor Core Web Vitals, and Google Analytics can help you discover average page load times.
conversion rates: Significant changes in these nigeria phone number list numbers can indicate whether the user journey is smoother or more complicated than before.
Keyword rankings: Check whether relevant pages that were previously ranking well have lost their place in the SERPs and strengthen internal links to attract crawlers to URLs with the highest ranking potential.
Backlink profile: Map all the pages that receive valuable backlinks and check if your redirects are working properly. 404 errors on these links will not only hurt your domain's ranking, but will also affect the user experience.
Migrations can flow smoothly if your foundation is built with large-scale testing and risk mitigation.
In addition to the technical processes we mentioned throughout this post, it is best to perform on-site optimizations on your content pages to recover organic traffic in the long term.
When we brought the old Rock Content Spanish blog over to the global website as a subfolder, we suffered a sharp drop in our Google rankings.