With in-feed videos : In the videos you publish on the platform, you can add product tabs so that users can purchase the item from within the content. These videos will appear on your profile, in the shop phone number data tab, and in the home section.
Videos that can be purchased. Source: business.tiktokshop.com
In the showcase tab : the showcase tab is integrated into each seller's profile and is displayed with a shopping bag icon. This section can integrate all the products that the brand offers on TikTok Shop, some products from an e-commerce site, or several products from different platforms.
Product display. Source: business.tiktokshop.com
In LIVE : You can add product shopping tabs to your live stream so that viewers can purchase the item or items during the broadcast. According to a study by TIkTok , 25% of the social network's users are interested in purchasing through LIVE because they can see how the product works in real time.
Live shopping. Source: business.tiktokshop.com
In addition, with TikTok Shop, brands also