B2B community was not entirely unknown to Alejandro

[suchona.kan.iz]

In those difficult years of the financial crisis, six prestigious businessmen, owners of companies distributing construction materials at a national level, were having a really hard time; so, instead of sitting back and complaining about the economic circumstances, they decided to do something about it.

Although at the beginning the project seemed to be a "more" Purchasing cell phone number lookup philippines Group where members join together to buy with better conditions, the reality ended up being different.



Although at that time the concept of a (since he had just come from living in the US, where this type of community was just beginning to take off), it was by listening to them that he discovered its value and realised that it was not a purchasing centre, but a community.

Understanding this from the start was key to being able to develop a way of helping Ibergroup, thinking primarily about the cross-value that members could generate.