The best podcasts in Spanish in 2023

[Dimaeiya333]

Whether you want to keep up with the latest news or learn something new, podcasts are a format that is gaining more and more followers every day. If you are looking for information on the latest trends in this format, and how to take advantage of it in your marketing strategy, you have come to the right place! Read until the end to resolve all your questions about podcasting and find out about the top most popular programs in Spain and around the world.


Key Points about Podcasts
It is estimated that there are 5 million podcasts in the world, and around 70 million episodes.
Global podcast consumers spend an average of 15% of their time listening to audio advertising , providing an opportunity for businesses to deliver key messages.
Discover the top most listened to podcasts in Spain, on various topics, but also specific to marketing for specialists in the area.
A brief history of the evolution of the podcast format
The history of podcasts dates back to the early 2000s. At that time, Adam Curry and Dave Slusher created “Daily Source Code” , considered one of the first podcasts. However, it was not until 2004 when Ben Hammersley, a British journalist, first introduced the term “podcast” in an article for The Guardian newspaper, in which he explained how the distribution of audio files was becoming a popular way of generating content. “Podcast” comes from the words “iPod”, the popular Apple music player, and “ broadcast ”, which means transmission in English.

By this time, the RSS 2.0 file format developed by Dave Winer allowed for the syndication of audio content, laying the groundwork for automated podcast distribution. The story continues when in August 2004, Dave Slusher, a science fiction fan, launched the first podcast called “Evil Genius Chronicles” which continues to this day.

In 2005, Apple launched iTunes with support for podcasts, making it easier to subscribe to and download shows. This feature within such a popular platform was what drove and popularized podcasts around the world.

As podcasts expanded, platforms and services emerged to host and distribute them. One of the main providers came along in 2006 called Libsyn. Along the way, popular podcasts began to emerge, such as Marc Maron’s interview podcast titled “ WTF with Marc Maron.” In 2014, the true crime podcast “Serial” became a phenomenon, reaching 5 million downloads on iTunes.

Podcasts continued to gain ground, and in 2017, Apple Podcasts surpassed 50 billion cmo email lists downloads and streams. Two years later, the Spotify platform acquired Anchor and Gimlet Media as part of its company strategy to expand into the podcast market. In 2020, with the arrival of the COVID-19 pandemic, the number of podcast users increased considerably . In Spain , for example, the increase was 25% , as more people searched for audio content to entertain themselves during confinement.

Later in 2021, Apple launched Apple Podcasts Subscriptions, allowing content creators and influencers to offer paid subscriptions to their podcasts. This feature opened up new monetization opportunities and further strengthened the podcasting industry.

Today, the number of podcast listeners worldwide is estimated to reach 504.5 million by 2024 , making podcasts a widely accepted and increasingly sought-after form of entertainment and media for audiences.

Interesting statistics about podcasts in 2023
As we have seen throughout our journey through history, podcasts have experienced rapid growth in recent years, establishing themselves as a genuine and popular form of entertainment and education globally. As 2023 progresses, this format continues to captivate audiences with a wide range of exciting topics.

However, it is not only listeners who are attracted to podcasts, but also brands, who recognize in these platforms a unique opportunity to connect with new audiences and potential customers. Below we have summarized some of the most interesting statistics that may help you decide if podcasts are an interesting format to include in your marketing strategy.