Generating sales in this automotive sector is, first of all, about attracting potential customers to the dealership. The way is very simple: having a presence on social networks, a website and, perhaps, a blog.
These online sites must be optimized from time to time and directed at the Buyer Personas you really want in your dealership because if not, all the effort will be in vain.
Therefore, our recommendations for attracting your potential customers like bees to the honeycomb are the following:
Social Media
To build a community around the cars you sell, social media is essential.
And the best way to use them is by spreading quality content, which is not necessarily promotions about your vehicles; in other words, doing content marketing.
If you have a blog, social media will be your best ally to promote that content and also to chat with your customers.
Many people prefer to check out a business's Facebook page before viewing it, so pay attention to the content you generate and make sure you have clear and eye-catching CTAs .
Using campaigns like Facebook Ads is also key to attracting a larger community and, therefore, the leads you desire.
What do you think of Hyundai Mexico's Facebook fan page that highlights important dates and anniversaries in the country?
Web page
It is not enough to have a presence on the Internet; it is necessary to canadian hospitals email list optimize said presence as much as possible so that efforts do not stop there.
So SEO is key in this section so that your website appears at the top of search results.
Updating your site with keywords from your niche, as well as optimizing its loading time, will make the difference so that those who are looking to buy a car already have all the information they need at the click of a button.
On the other hand, you must also make sure that your website adapts to any type of device: tablet, laptop and cell phones.
In this case, you should contact an SEO professional for advice.
Google Adwords, on the other hand, can help you promote yourself if you have a specific audience to reach.
This is how Ford Argentina does it by making clear CTAs and its page is optimized for any device:
A marketing mix would be appropriate to know exactly what type of media to launch your campaign on.